Most local brick and mortar stores such as local hardware and tool stores for example, have a traffic problem… but not the one they think.
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They don’t have a lead problem.
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They have a leverage problem.
People walk in every day, buy what they need for a project… and disappear.
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No follow-up.
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No second sale.
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No system.
So revenue resets to zero every single morning.
Here’s how a local hardware and tools store fixes it:
Step 1: Capture every customer
At checkout and in-store:
“Get a $10 voucher + DIY project guides”
Collect:
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Name
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Email
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Mobile
Use QR codes in aisles (gardening, tools, paint).
Step 2: Tag them based on what they buy
Now you know what they’re interested in:
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Gardening
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Renovation
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Tools
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Outdoor
Step 3: Automate the follow-up (this is where the money is…)
Day 1:
Send them a voucher + “how to finish your project”
Day 2:
“3 mistakes people make with [their project]”
→ then give them links to the products
Day 3:
Checklist + missing items
→ upsells – Show them other products they also may want to buy.
Day 4:
Before/after ideas
→ trigger ideas for their next project along with the products they will need.
Step 4: Weekly revenue engine
Send simple offers:
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Weekend project deals
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Tool bundles
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Seasonal promos
Step 5: Reactivate dead customers
If they haven’t come back in 30 days:
Send then – “We’ll give you $15 to finish your next project”
Now instead of random one-off sales…
You’ve got:
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Repeat customers
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Predictable revenue
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Higher average spend
Same store. Same traffic.
Just now every customer enters a system that keeps selling.
Johnathon Fox is the architect behind some of the most trusted names in financial education. Through platforms like ReliableBusinessTools.com.au, LearnPriceAction.com and StockMarketsGuides.com, he cuts through the noise to deliver high-impact, simplified strategies. By stripping away the jargon, Johnathon equips thousands of entrepreneurs with the precise tools and confidence they need.
